Bachelor of Communications
& Public Relations.-


Curriculum

Become an expert influencer! Define, design and create public relations strategies; analyze and resolve institutional communication challenges.

  • Rochat Under Graduate programs cover 3 years and 8 months, delivered in 4-month sessions.
  • Programs start in January, May and September of each year.
  • Complete weekly assignments at your own pace and participate in scheduled group work.
  • The order of the subjects may vary due to the offer available at the time.

Other Bachelors:

  • TRIMESTER 01

    Administration Principles
    Introduction to Business
    Research Methodology
    Information Technology

  • TRIMESTER 02

    Writing Skills
    Public Relations (PR)
    Communication Theories
    Language & Discourse Theories

  • TRIMESTER 03

    Communications & Advertising Psychology
    Organizational Development
    Linguistics & Semiotics
    Organizational Image Theory

  • TRIMESTER 04

    Intercultural & Interpersonal Communication
    Persuasive Communication
    Organizational Communication Strategies
    Elective I
    Humanities & Values Course I

  • TRIMESTER 05

    Journalism Genres & Digital Journalism
    Theories of Organizational Communication
    Consumer Behavior
    Graphic Expression & Visual Communication
    Humanities & Values Course II

  • TRIMESTER 06

    E-Commerce Principles
    Advertising
    Elective II
    Advertising Communication
    Humanities & Values Course III

  • TRIMESTER 07

    Communication & Media Scripts
    Corporate Communication
    Elective III
    Information Analysis & Public Opinion
    Humanities & Values Course IV

  • TRIMESTER 08

    Crisis Communication Management
    Leadership & Negotiation
    Mass Media Production
    Elective IV
    Humanities & Values Course V

  • TRIMESTER 09

    Advertising & Media
    Organizational Communication Plan
    Ethics
    Elective V
    Humanities & Values Course VI

  • TRIMESTER 10

    Organizational Communication Technology
    Management Skills
    Creativity
    Social Networks
    Humanities & Values Course VII

  • TRIMESTER 11

    Decision Making
    Product, Trademark Development & Innovation
    Strategic Management of Public Relations
    Advertising in Mass Media, Alternative Media, & Digital Media
    Advertising & Public Relations Campaigns