México
Why Your Next Sale May Depend More on AI Than Google
Not long ago, the formula for selling was straightforward: optimize your website, invest in keywords, and compete for a spot among Google’s top search results. Your customers would browse multiple tabs, read blog posts, and compare options on their own. Today, the rules of the game are changing. Anyone selling products or services can already
Anti-Marketing: Why Perfection Is Killing Your Business
The marketing world is divided into three camps: polished, carefully crafted, highly produced campaigns that are, above all, extremely expensive; digital nomads who can generate an entire campaign with a single click using AI-created content; and finally, those who have realized that today’s trend is all about what feels real, human, and not something produced
Farewell Message from Carlos Güereca, Founding Rector of Rochat School of Business
Dear Rochat School of Business Community, Today, I address you with mixed emotions. On one hand, I feel profound gratitude as I reflect on the journey we have traveled together. On the other, I feel a deep sense of confidence knowing that our institution is strong, thriving, and well positioned for the future. As of
Winning the World Cup: When the Trophy Is Not the Point
When a country wins the FIFA World Cup, most people focus on the obvious image: a group of players lifting a trophy in front of millions of viewers around the globe. But if you look at it from a business perspective, something much more interesting is happening. In reality, an organization has won an award.
What a 17-Year-Old Footballer Can Teach You About Investment
If a European club were to pay €15 million for Gilberto Mora tomorrow, most people would say it was buying a 17-year-old footballer. In reality, it would be buying something very different: more than a decade of accumulated investment. Training hours, multidisciplinary support teams, sports infrastructure, youth tournaments, medical care, specialized nutrition, and hundreds of
The invisible cost of mobile registration: what it really means for your operation
There is one decision your company probably assumes is settled: connectivity. Yet, there is a very high probability that, in the short term, a part of your operational force and your customer base will lose the signal on their phones. The obligation to link every mobile line to a National Identity Document (CURP) seems, on
Welcome, new teachers!
On June 24, Rochat had the pleasure of welcoming our new faculty members, who join our academic team with distinguished backgrounds and strong professional experience, further strengthening our commitment to excellence as an educational institution dedicated to delivering high-quality learning. During the event, some of our new professors attended in person, while others joined via
Learning Without Thinking
AI doesn’t make your learning obsolete; it changes how you need to do it. There’s a scene that has probably happened to you this week: you open a document to study or work, read a paragraph that doesn’t quite make sense, and almost without thinking, you open another tab and ask an AI. The answer
Overcoming Fear
The time of year, when we set goals and make resolutions is here. But every year, we seem to revisit the same goals because we fail to take action and make our goals a reality. It’s not that we lack motivation. Often, what gets in our way is fear. Fear paralyzes us. It makes us